MLM Internet Marketing 101

by admin on July 12, 2009

Online Recruiting

The Internet has brought many unique benefits to MLM recruiting and marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium

Differences from Traditional Marketing

The targeted user is typically browsing the Internet alone, so the marketing messages can reach them personally. Internet marketing differs from magazine advertisements, where the goal is to appeal to the projected demographic of the periodical. Because the advertiser has knowledge of the target audience – people who engage in certain activities (e.g., uploading pictures, contributing to blogs) – the company does not rely on the expectation that a certain group of people will be interested in its new product or service.

Advantages

Internet marketing is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Bottom line is your cost of MLM recruiting just got less expensive. Companies can reach a wide audience for a small fraction of traditional advertising budgets. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. The strategy and overall effectiveness of marketing campaigns depend on business goals and cost-volume-profit (CVP) analysis.

Limitations

Internet marketing requires customers to use newer technologies rather than traditional media. Low-speed Internet connections are another barrier: If companies build large or overly-complicated websites, individuals connected to the Internet via dial-up connections or mobile devices may experience significant delays in content delivery.

From the buyer’s perspective, the inability of shoppers to touch, smell, taste or “try on” tangible goods before making an online purchase can be limiting. However, there is an industry standard for e-commerce vendors to reassure customers by having liberal return policies as well as providing in-store pick-up services.

{ 1 comment… read it below or add one }

Tommy July 12, 2009 at 11:38 am

Thanks for the info, when can we expect the next post?

Leave a Comment

Next post: